Restaurant and lounge
Paid social
Campaign creative, audience testing and monthly reporting for a Lafayette lounge.
What we run
IllustrativeEight levers. We start with the two that move first for your business, then add the rest as the numbers earn it.
The figures inside these eight tiles are worked examples of the metric each lever is judged on. They are not results from ZZMEDIA accounts.
First 90 days
Three moves
IllustrativeNo annual contract. If month three doesn't beat month one, we say so in the report.
The bars and figures inside the three cards are worked examples of what an audit finding and a scale month look like. They are not results ZZMEDIA has delivered.
01
Audit
Ad account
Landing page
Tracking
Search
We pull your ad accounts, analytics, and search rankings and tell you where the money is leaking.
02
Launch
Twelve creatives, three audiences, one landing page built to take the click. Live inside two weeks.
03
Scale
- Budget moved to winners
- +$1,400
- Ad sets cut
- 7
- Cost per lead
- -38%
Winners get budget, losers get cut weekly, and every dollar traces back to a call, form, or sale.
Where the money came from
IllustrativeCalls, forms, and walk-ins tied back to the campaign that caused them. No vanity impressions in the report.
The four source counts are an example of how the report is laid out, not leads ZZMEDIA has delivered.
- Paid social
- 148
- Google search
- 106
- Map pack
- 74
- Email and SMS
- 39
Built for a 30‑mile radius
Illustrative- Lafayette
- 48%
- Broussard
- 19%
- Youngsville
- 17%
- New Iberia
- 16%
The split below is an example, not a real account's geography.
Budget follows the ZIP codes that actually drive, not a national audience that never will.
Managed in
Meta Ads
Google Ads
TikTok Ads
GA4
Klaviyo
Google Business
Recent accounts
Twelve months of spend, Lafayette and the surrounding parishes.
Real work for Lafayette businesses. Ask for the numbers behind any of it and we will walk you through the account.
Spend less, hear the phone more
Questions
- What does marketing cost?
- Every engagement is quoted to the business, and we do not take on marketing work under $1,000 a month. Below that there is not enough budget to both run the work and learn anything from it.
- How long before I see results?
- We work on three months of data before setting a long-term strategy. Early wins happen sooner, especially in local search, but three months is what it takes to tell a real pattern from a good week.
- Who owns the ad accounts?
- You do. The accounts, the data and the audiences are yours and stay yours, including if you ever stop working with us.
- How long is the contract?
- Quarterly, six months or a year. Which one fits depends on the channels in the plan, since search and content need longer to pay off than paid campaigns.
- What do I actually get each month?
- A monthly report that ties spend to booked work, not just impressions and clicks. It covers what ran, what it produced, and what we are changing next month, with the numbers coming from tracking we set up and you can see yourself.
- Do I need a new website first?
- Not always. If the site converts, we point traffic at it. If it does not, sending more traffic to it just costs more per lead, and we will tell you that before you spend the money.