Paid Advertising: Google Ads, Meta, and TikTok

Paid advertising puts your business in front of the right people at the right time. We manage ad campaigns across the platforms that matter most.

Platforms We Manage

Google Ads

• Search ads — Appear at the top of Google when people search for your services
• Display ads — Visual ads across millions of websites
• YouTube ads — Video ads before and during YouTube content
• Local Service Ads — Google Guaranteed listings for local businesses

Meta Ads (Facebook & Instagram)

• Feed and Story ads — Targeted to your ideal customer demographics
• Reel ads — Short-form video placements in the Reels feed
• Lead generation ads — Collect leads directly within the platform
• Retargeting — Re-engage people who visited your website

TikTok Ads

• In-feed ads — Native video ads in the For You feed
• Spark Ads — Boost existing organic content
• Lead generation — Collect leads natively within TikTok

Our Process

1. Strategy — Define goals, budget, audience, and KPIs
2. Creative — Design ad visuals and write compelling copy
3. Launch — Set up campaigns with precise targeting
4. Optimize — Monitor daily, adjust bids, and test variations
5. Report — Monthly performance reports with clear ROI metrics

Ad Spend vs. Management Fee

Our management fee covers strategy, creative, setup, optimization, and reporting. Your ad spend (the budget that goes directly to Google, Meta, or TikTok) is separate and controlled by you.

Minimum Budgets

We recommend a minimum ad spend of $500-$1,000/month per platform to generate meaningful data and results. We'll help you allocate budget based on your goals.

Results You Can Expect

• Increased website traffic and brand awareness
• More leads, calls, and form submissions
• Higher return on ad spend (ROAS) over time
• Clear attribution — you'll know which ads drive results