What's Included in a Social Media Package
Content calendars, original graphics, video, copywriting, reporting, and what comes standard
1 min readUpdated Mar 2026Share
What's Included in a Social Media Package
Our social media packages are customized to your needs, but here's what a typical engagement looks like.
Standard Package Includes
Content Calendar
A monthly content calendar with planned posts, themes, and campaign tie-ins. You review and approve before anything goes live.
Original Content
- Graphics — Custom-designed images and carousels
- Copywriting — Platform-specific captions with hashtag strategy
- Video clips — Short-form video edits for Reels, TikTok, and Shorts
- Stories — Designed story slides and templates
Posting Frequency
Typical packages include:
- 3-5 feed posts per week
- Daily or near-daily stories
- 2-4 Reels or short-form videos per month
- Community engagement (comments, DMs, mentions)
Reporting
Monthly performance reports covering:
- Follower growth
- Engagement rates (likes, comments, shares, saves)
- Reach and impressions
- Top-performing content
- Recommendations for the next month
Optional Add-Ons
- Influencer outreach and collaboration
- Paid social ad management (see Paid Advertising)
- Content shoot days (combined with our photography/videography services)
- Platform-specific growth campaigns
Custom Packages
Every business is different. We build packages based on your platforms, goals, and budget. Contact us to get a proposal tailored to you.
Was this article helpful?
Ready to get started?
Have a question about our services or want to scope your project? We'd love to hear from you.